SEO and social media are both powerful tools that can help drive organic traffic to your website and can help build exposure and brand recognition for your business. As of 2021, 84% of the US population used at least one social media network.
But when it comes to integrating them together, you need to tread carefully because SEO and social media are two different disciplines, and you need to make sure you are working in tandem with both in order to maximize your results.
Here are a few tips on how to successfully integrate SEO and social media:
Make the URLs SEO Friendly
When sharing content on social networks, make sure that you use optimized URLs that include keywords that describe the content. This will help search engines identify the content, as well as improve the chances that it will be shared and seen by users
Create Shareable Content
When creating content, make sure you create content that is highly shareable and that has content that is engaging. This will make users more likely to share it with their network, which will increase their chances of being seen. For example, add hashtags to your posts and create viral content. Or use CTAs that prompt users to share your page.
Leverage Social Media Analytics
Use analytics to identify what content is most shared and performing well. This will give you an idea of what types of content your social network audience is most interested in, and you can use this information to tailor your content creation and SEO efforts. For example, if you notice that certain topics are performing well with your social network audience, you can use that information to create content that is more closely related to those topics.
Optimize for Mobile
With two-thirds of the population using mobile devices, make sure you optimize for mobile devices when it comes to social media and SEO. This includes making sure the content is easily readable on mobile devices and also adjusting the length of meta descriptions and title tags to make sure they are visible on mobile devices.
Incorporate User-Generated Content
User-generated content is a fantastic way to leverage social media and SEO together. Not only will it give your content more authenticity, but it also helps drive organic traffic from search engines and social media networks. Encourage your users to create content on your platforms that they can share with their networks and use hashtags, questions, and contests to boost your reach even further
Optimize Image
Images are an important part of both SEO and social media. Make sure to add ALT tags to each image and also add keywords in the image file name so they are easily indexed by search engines. Also, make sure to optimize the size and resolution of your images so they appear correctly on both desktop and mobile devices.
Work with Marketing Charm Agency!
At Marketing Charm Agency, we specialize in helping businesses integrate SEO and social media seamlessly to help them drive organic traffic, increase brand awareness, and maximize conversions. We have a team of specialists who can assist you in developing an effective integrated strategy for your company because they are knowledgeable about SEO, social media tactics, and user-generated content. Contact us today to get started!
