It’s no secret that social media can be a powerful tool for your business, but it’s not just about having a great Facebook page or a catchy Twitter handle. A successful social media strategy requires more than that—it needs to be thoughtful and intentional. In this article, let’s talk about what makes a great social media strategy, so you can get started on yours today!
The Sky is The Limit: What Are Your Goals?
The first step to creating a successful social media strategy is to figure out what your goals are. This is important because it helps you focus on what matters most and which strategies will help you achieve those goals. Before you can begin, take some time to clearly identify your business objectives. Think of them as the destination that you’re driving towards, while your social media strategy is the road that gets you there.
Who Are Your Viewers?
Knowing your target audience is key to a successful social media strategy. The more you know about who they are, why they follow you, and what they want, the clearer it becomes how you can tailor your content to meet their needs.
For example, if you know that your audience tends to be on Instagram during work hours and that they’re mostly millennials aged 18-34, then it makes sense for you to post more photos than videos on this platform. On the other hand, if most of them are mothers aged 35-54 years old and use Facebook in the evenings after work or school drop-offs, it would make sense for you to focus more on video content there.
Engagement Matters (No, Not the Ring Kind!)
Engagement is the key to social media success. It’s tempting to jump into planning a strategy with the idea that you’ll create a bunch of posts and just let them run, but it’s far more important to get out there, be social, and respond to the people who engage with your content; aka be authentically yourself. This doesn’t mean you have to spend all day on Twitter or Facebook every day, but being consistent over time allows users to get used to interacting with your brand.
If one of your posts begins to take off, engage more with the people on it! Find out what it is that is making this particular post work: is it because you’re “more human” to your followers? Are you talking about something relatable? From there, try to create content that is similar in style to this post, and you will see your engagement soar!
Quality over Quantity
It’s important to focus on quality over quantity when it comes to social media. It’s easy to get caught up in viral trends, but this can lead you down a path that may make your content feel unauthentic.
Don’t spread yourself too thin by trying to be everywhere at once. Once you’ve identified the platforms where your target audience is spending most of their time, choose one or two platforms and focus all your efforts there.
Now that we’ve covered the key elements of a good social media strategy, it’s time to put it all into practice. At Marketing Charm Agency, we turn marketing into magic! Visit our website today to get started.